TV 77C4 Smart TV 77 Inch 4K UHD OLED OLED77C4PSA.ATM 2024

Years of commitment to innovation can’t be imitated overnight. The world-leading OLED’s uniquely tailored alpha chipset elevates the viewing experience to new heights.

*Screen images simulated.

The World’s No.1

11 years later,still on top

Our reign as the world’s favorite OLED continues.

What makes LG OLED evo stand apart?

alpha 9 AI Processor Gen7

Only α makes OLED as vivid as this

The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

AI Customization

Syncs with how you watch

A picture tailored to your taste

AI Acoustic Tuning

The optimal audiofits your space

The sound system detects the layout of your room and where you’re sitting to create a dome of sound around you, perfectly tuned to your room’s unique acoustics.

Intelligence that’s bright in any light

AI Picture Pro

Insane realism withauthentic charm

AI Super Upscaling